TikTok isn’t just a place to watch people dance in sweatpants anymore—welcome to 2025, where real estate is getting the influencer treatment. From DIY hacks to dream-worthy backyard vibes, TikTok is low-key (okay, high-key) running the real estate game. So if you’ve ever watched a 15-second video and suddenly wanted to buy a house with a pink front door and a bread-baking nook, you’re not alone.
Whether you’re a first-time homebuyer or just here for the aesthetically-pleasing content, let’s break down the viral real estate trends of 2025 that are making buyers swipe right on homes faster than on dating apps.
1. DIY Home Renovation Hacks
Forget HGTV—TikTok is now the go-to for budget-friendly home upgrades that scream “influencer lived here.” We’re talking peel-and-stick backsplashes, painted cabinets in trending hues like sage green, and IKEA hacks that somehow make your space look like a $2 million listing in The Hills.
Real estate SEO phrases like “affordable home upgrades” and “budget-friendly home renovations” are hot because buyers are out here trying to get that custom look—on a non-custom budget. If you’re selling a home, show off those DIY-friendly features. TikTok taught these buyers that paint can fix everything… including bad taste.
2. Aesthetic Real Estate: The Clean Girl and Cozy Home Trends
Welcome to the era of “clean girl aesthetic” and “cozy vibes only.” Homes with natural light, beige everything, and pampas grass in the corner are selling like hot lattes on a Sunday. TikTok made people believe that white walls and linen throws equal mental stability—and you know what? We’re here for it.
Think “modern home design” and “minimalist interior trends.” These buyers want the home to feel curated but effortless, like they casually live in a Pinterest board. If you’re prepping to sell, it’s time to tone it down, declutter, and maybe say goodbye to that neon green accent wall. Sorry, Steve.
3. Smart Home Tech Is a Must-Have
Alexa, play “Cha-Cha Slide”—because homes are sliding into tech upgrades like never before. TikTok is obsessed with voice-activated lighting, security cameras with personality, and smart fridges that know when you’re out of oat milk. If your house doesn’t have Wi-Fi-enabled everything, Gen Z buyers are already swiping left.
4. The Rise of “Main Character Energy” Spaces
If your living room doesn’t scream, “This is where I have deep thoughts with lo-fi beats in the background,” are you even living? TikTok is romanticizing real estate with bold design and moody corners made for journaling or filming a podcast no one asked for.
From “unique home features buyers love” to “real estate with character,” personality sells. Throw in a velvet chair, a gallery wall, and a vintage record player that’s 90% aesthetic, 10% functional—and voilà. Main character energy, unlocked.
5. Open Shelving and Kitchen Glow-Ups
This backsplash? Straight from a TikTok influencer’s dream board. Kitchens are getting glow-ups like they’re prepping for a reality TV reveal. Think open shelving with color-coordinated dishes, under-cabinet lighting that slaps at night, and bar carts that have never seen actual use.
Use keywords like “kitchen renovation trends” and “TikTok kitchen upgrades.” Buyers want kitchens that feel like a set for a cooking vlog, even if the only thing they make is avocado toast. Small changes = big ROI. Just don’t forget the matching gold hardware—non-negotiable.
6. The Return of the Backyard and Outdoor Spaces
Backyards are no longer just for your dad’s barbecue dreams. TikTok turned them into boho lounges with fire pits, hammock swings, and fairy lights that have zero chill. Outdoor living isn’t a bonus anymore—it’s essential. And yes, it better be Instagrammable.
Keywords like “real estate with outdoor spaces” and “backyard improvement ideas” are trending for a reason. If your listing has a tiny patio, stage it like it belongs in a vacation rental. Toss a pouf on the grass and light a candle—buyers will eat it up.
7. Multifunctional Rooms Are In
In 2025, one room does not equal one function. That guest room? It’s also your Pilates studio, Zoom office, and crafting cave. TikTok creators are flexing with murphy beds, hidden desks, and decor that can shapeshift with your mood—or your job status.
SEO-friendly terms like “flexible living spaces” and “homes with home offices” are crushing it. Buyers want homes that bend, stretch, and snap into place like a yoga instructor with a mortgage. Sellers, show buyers how one room can wear five hats. Extra points for showing a desk that disappears like magic.
8. Maximalism Makes a Comeback
Minimalism, move over. Maximalism has entered the chat with hot pink wallpaper, clashing patterns, and more vintage glassware than grandma’s attic. TikTok gave buyers permission to be loud—and their homes are now a visual party with no curfew.
Throw around phrases like “bold interior design” and “eclectic home trends 2025.” Personality is the new luxury. If your home has a funky tile floor or a bright yellow fridge, flaunt it. Cookie-cutter is out; chaos with taste is in.
9. The Tiny Home and ADU Craze
Tiny homes and ADUs are serving big energy. TikTok made living small look like a minimalist dream with hidden storage, loft beds, and kitchens the size of your car. These homes are perfect for rental income, downsizing, or living out your “van life” fantasy without the actual van.
Real estate phrases like “tiny home for sale” and “ADU investment property” are SEO gold. If your property has a shed with plumbing—congrats, that’s now a guest suite (and probably a side hustle). Highlight that potential and let buyers imagine turning it into an Airbnb empire.
10. TikTok House Tours and Real Estate Walkthroughs
Why scroll Zillow when you can get a house tour set to Drake? TikTok house tours are the new open house. Quick, punchy, and full of “wait, THAT’s in the house?!” moments. Real estate agents are turning into content creators, and honestly? It’s working.
Use phrases like “TikTok real estate marketing” and “virtual home tours 2025.” Listings that have video walkthroughs get more eyes, more DMs, and more offers. If your agent isn’t doing TikToks yet, it might be time for a heart-to-heart.
From cozy corners to bold kitchens, TikTok trends are doing more than racking up views—they’re reshaping how we buy, sell, and dream about homes. In 2025, real estate is about lifestyle, vibe, and what looks good with a Lo-Fi playlist in the background.
So if you’re ready to find a place that’s equal parts smart, stylish, and social media-approved—or need help making your listing scroll-stopping— connect with David Petikyan at Property Providers!
Whether you’re looking for an avocado-green kitchen, a dreamy reading nook, or a smart home that responds to “mood lighting,” we got you.
Let’s make your next move not just smart—but totally trend-savvy (and TikTok-approved).
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